12:00pm on the Hyundai Maple Stage
Before starting to play the guitar, Loig builds his musical inspiration around the weekly British NME, which he “borrowed” from his brother and his friends. Spending any cent he has for precious vinyles, Loig starts to compose. And here comes the revelation with the song “William, it was really nothing” from the Smiths. This tune literally shakes him up, and Loig, 12, has definitely only one goal in life, music. He composes, writes lyrics, creates bands, performs. Music is his only way out.
Following a contest, Loig is selected among a great number of candidates to participate in a 10-months master class, with famous French artist William Sheller, whom he barely knows about. In 1992, Loig is 18 and he moves to Lyons where he keeps on composing. During one of his many concerts in the city’s bars, Loig meets Hubert Mounier (lead singer of French band l’Affaire Louis Trio or ALT). Loig loves this band and this is were their friendship starts. Hubert will mentor Loig during his career by counseling him, introducing him to musicians, producers, etc… 1996, William Sheller signs a contract with Loig for 3 albums with his very own production company.